/ BOAR NOMINATIONS / Mr. Gumercindo Neto

gumercindo-moraes

Mr. Gumercindo Neto


Partner and CEO of RG3 Consulting
Americas

“I have been working in the Brazilian shoe industry for more than thirty years, developing products, helping in the distribution, marketing and support to sales, expanding markets and seeking business opportunities and partnerships abroad.”

Organizational Involvement

2008 / 2011 – WFSGI Board´s Member – World Federation Sporting Goods Industry.

 

2005 – 2013 – Member of Legal Committee and Trade Committee.

 

Specialties:

Start up in Brazil and Latin America, branding and identity.

 

Opening of branches in Latin America, USA, and Europe.

 

R&D base development in Asia.

 

President of ASICS LATAM.

Educational Background

1977 – BA in Business Administration – EAESP/FGV.

 

1982 – Post Graduation in Marketing – EAESP FGV.

 

1992 – Business Management – AMA Canada.

 

Business Administration in Marketing from FGV, São Paulo.

 

Post-graduation in Marketing from FGV, São Paulo.

Work Experience

1981 – 1984 – Product Manager of Sporting Goods

 

1981 – 1987 – Alpargatas

 

1985 – 1987 – Marketing Manager-Nike

 

1988 – 1991 – Director of Marketing Brazil

 

1988 – 1993 – Bata Shoe Organization

 

1991 – 1993 – Director of Marketing Latin America

 

1993 – 1997 – Director of Business Unit–Sporting Goods Azaléia S.A.

 

1997 – 1999 – Director Corporate Marketing Azaléia S.A.

 

2000 – 2003 – Director Superintendent Azaléia S.A.

 

2003 – 2005 – Director New Business Alpargatas S.A.

 

2005 – 2008 – Director of Business Unit–Sporting Goods Alpargatas S.A.

 

2017 – 2020 – Partner and CEO of RG3 Consulting.

 

2019 – 2020 – CEO and partner, SPRATLYBRANDS BRAZIL AND LATAM.

 

2019 – 2020 – CEO and partner, BLIV BIKE Mobility.