tom-cove

Mr. Tom Cove


President and CEO SFIA – Sports and Fitness Industry Association
Americas
Vice-President Americas, WFSGI Member of the Executive Board

“My passion has been to increase sports and fitness participation for all, including
underserved communities. ”

Organizational Involvement

Board of Director of the World Federation of the Sporting Goods Industry.

WFSGI Vice-President Americas, WFSGI Member of the Executive Board.

 

Board of Director of theTennis Industry Association.

 

Board of Director of the USA Football and Children’s Charities Foundation of Washington, DC.

 

Directing the sports industry’s premier research facility, called the “gold standard” by ESPN.

 

Appearing at national media discussions and congressional hearings on the state of youth sports and physical activity trends.

 

1997 – SFIA received the Corporate Conscience Award (on the global sports industry’s landmark campaign to end child labor in sports equipment production around the world).

Educational Background

B.A. in Economics and Government from the University of Maryland (summa cum laude) .

 

M.P.A. from George Washington University (summa cum laude).

Work Experience

Prior to joining SFIA, I served on staff in the U.S. Drug Enforcement Administration and the United States Senate.

 

Building thirteen years SFIA’s advocacy and public affairs programs in Washington, D.C.

 

2005 – 2020 – CEO of Sports & Fitness Industry Association.

 

I oversea SFIA initiatives to promote sports participation & safety, health & fitness, international trade, and product standards, and serve as liaison to international and national sports federations and government agencies.

 

Leading the legislative campaign to pass and annually fund the Physical Education for Progress (PEP) program.

 

Launching the National PE Day and National Health Through Fitness Day.

 

Directing the global sports industry’s landmark campaign to end child labor in sports equipment production around the world.